Exhibition Girls Exhibition Tips

Exhibition Girls are here to support and represent clients professionally at international tradeshows and having worked at 100s of tradeshows ourselves – we have learnt a code of etiquette that might also be interesting to companies exhibiting at a show for the first time –

• Research the show – know who is attending and who you want to target and your competitors.
• Make sure you are on the stand ready for doors opening.
• Wear comfortable shoes and smart clean business clothes.
• Save eating and drinking for your breaks
• Make sure there is water on the stand for colleagues and clients.
• Switch off your phone and laptop – your colleagues will know you are at the show.
• Keep it business! Do not discuss your personal interests / other work to colleagues.
• Treat every visitor as a potential great lead and ask open-ended questions to determine customer’s needs.
• Avoid over the fence discussions with adjacent exhibitors
• Have open body language – do not cross you arms or your put hands in pockets.
• Talk to visitors rather than colleagues / never ignore a prospect.
• Ask open questions. Observe the 80/20 rule – listen to prospects 80% of the time and speak for 20%.
• Make sure you collect a business card / scan the badge of any good prospect / forward them to the sales team
• Smile, always be nice and have fun!

Exhibition Girls Exhibition Staff